Agtech trends in Australia: an interview with Adam Wall

Staff writers

We recently spoke with Adam Wall – Asia Pacific Sales Manager at Trimble Agriculture , a global leader in positioning technology – about the challenges of integrating digital technology into the Australian farming scene and some of the trends in agtech that will change the way we farm.

Precision agriculture has been around for a long time, though it is an area that has gathered steam in the past decade as improved connectivity and technology have made agriculture a much more data-rich environment. One of the biggest challenges for the industry and technology developers is how to boil down this precision data into usable and easily-discerned information that actually helps the farmer make decisions.

Much of the early precision agriculture equipment that is now well-established on farms across the country – such as autosteer, yield monitoring and rate control – delivers a clear and tangible benefit for the farmer. But as we drill down further into on-farm data, some more recent precision agriculture solutions operate on a level where the immediate benefit may be unclear in the short term.

“In the early days it was very easy to help customers adopt precision agriculture solutions because they were so tangible,” says Adam. “We are now moving into a space where customers aren’t able to quickly identify and realise the benefits of some of the solutions being marketed.

“Australian growers are a pretty savvy bunch, and you really have to identify a holistic solutions package for those customers to get enthusiastic about your product. That means making reliable hardware, ensuring compatibility across a large range of common farm equipment and allowing customers and their advisors to share data and come up with the best decisions to increase profitability.”

It is when agtech solutions fail to address these specifications that the relationship between farmers and the technology on the market gets strained. The propensity for the industry to get swept up in the latest fads and trends also doesn’t help the situation.

The easiest example of this in recent times is the boom in popularity of drones and the plethora of aerial and spatial imaging companies that have cropped up in the past few years. While many farmers may be sceptical of such trends given the speed at which the agtech space moves, the core concept of improving on-farm data hasn’t changed.

“Regardless of whether it comes from a drone or not, every reason behind why you collect that data is still very relevant,” says Adam. “For years and years, customers have collected yield data – data that has remained dormant and never been utilised.

“It’s only now that some software solutions are allowing customers to easily load and aggregate that data to generate useful information and make tangible changes on the farm. Drones were a trend, but the type of data that was being collected had been collected for the last 15 years – it just happened to be out of a Cessna, not a drone.”

It will come as no surprise to many farmers that Adam foresees autonomous vehicles as the next big step change that will impact our farming practices. While fully autonomous vehicles may still be a long way off, the progression to get there will happen in stages.

The first stage is semi-autonomy, and it is a market that Adam predicts will open up very quickly. For Trimble, that means building equipment that will automate certain operations to make farming easier.

“We’re developing solutions to ensure that you’re not just hands free in the field, but hands free at the headland,” says Adam. “Trimble’s NextSwath™ and NextSwath™ Connect are available today and are good examples of both automated headland turning and automated headland management operations.

“Fully autonomous solutions – like the vehicle CASE IH developed and brought to Australia last year – probably won’t play a role on farm any time in the near future. But I think semi-autonomous, retrofittable equipment attached to contemporary vehicles is absolutely something that’s not far away.”

NEWS
December 18, 2025
Prodoz, a Proudly Australian and family-owned agribusiness, based in Melbourne, is strengthening its positions as national/international leader in advanced crop – science solutions through a growing portfolio of global innovation partners and a distribution footprint supported by all major distributors - includes Nutrien Ag, Elders, Lindsay Rural and Independent Rural stores.
December 18, 2025
Australia’s climate is tougher than ever. Heat spikes, dry periods, salinity, waterlogging and sudden frost events are becoming an everyday part of farmers lives.
December 17, 2025
Trace minerals are required for optimal growth, reproduction, and immunity. Optimising trace mineral status relying solely on oral supplements across a herd may fail because of variation in individual intake and reduced absorption due to antagonism of other ration components and minerals. The use of injectable trace mineral supplements has been associated with positive reproductive outcomes including improved conception rate, increased odds of pregnancy and greater final in calf rate. A study conducted on 2,168 dairy cows, administered injectable trace minerals, four weeks prior to calving and again four weeks prior to the start of mating showed treated animals had a 3.3 per cent greater final in-calf rate, and a reduced time from start of mating to conception, compared to control animals 1 . The Importance of B12 Dr Carl Eden, Technical Services Veterinarian with Boehringer Ingelheim says “Vitamin B12 is sometimes referred to as a ‘super vitamin’ because it is only required in very small amounts but vital to many essential metabolic pathways. However, demand for B12 can vary considerably during the year and we see serum levels of B12 fall at critical times, such as the first few months after calving.” Vitamin B12 contains cobalt, so deficiency in cobalt can lead to deficiency in vitamin B12 because ruminants get most of their B12 as a byproduct of ruminal fermentation where the bacteria in their rumen assemble B12 from cobalt for use by the cow. Sub-optimal trace mineral and vitamin B12 status at calving, mating, and drying off has been shown to negatively impact growth, reproduction, and immunity. Using a trace mineral injectable containing vitamin B12 can improve trace mineral and vitamin B12 status at these critical times. Marks-Min with Vitamin B12 – The Evidence In the largest trace element study to date, Marks-Min Injectable Trace Mineral with Vitamin B12 demonstrated remarkable results when compared to a reference trace mineral injection. “Given the differences between Marks-Min and other products on the market, we wanted to generate a compelling data set to demonstrate how effective it was compared to the pioneer product. We entrusted this work to a third-party research company” says Dr Eden. “We chose farms that were at the top of their game from a reproductive perspective. We made sure that the farms had no evidence of trace element or vitamin B12 deficiencies or excess.” Across all outcomes of interest, Marks-Min demonstrated clear non-inferiority when compared to the reference product. Outcomes measured included submission, pregnancy and conception rates, and six week in-calf rate. Marks-Min demonstrated it is highly suited as an alternative treatment to the reference product. Reference: 1. Hawkins, D., and B. V. S. Franklin. New Zealand Dairy Veterinarians Newsletter 24 (2007): 12-16 Company website: livestockfirst.com.au Company email address: CustomerCare.Australia@boehringer-ingelheim.com Company video: https://vimeo.com/1138807630?fl=pl&fe=cm
December 17, 2025
Find out why the first summer drench can be so important in protecting your flock’s health, plus what to look for in your summer drench of choice.
December 17, 2025
A NSW-based innovator has developed a patent-pending, front-mounted firefighting and utility system for tractors, giving farmers instant, in-cab-controlled fire suppression, water and fuel on hand, and safer solo operations.
December 12, 2025
Barko Security is bringing drone technology to agriculture while building on a decade of security and a lifetime of agricultural know-how.
Show More