Blog Post

Expert insights from the top

Michael Crowley

Following from another record year for beef production and exports, we anticipate opportunities for Australian beef to continue into 2025, especially in markets like the US which is in a cattle herd rebuild and was our number one export destination for beef in 2024.

A smaller American herd also means improved competitiveness access for our beef in other major markets like Japan, Korea, and China. With our own cattle herd reaching maturity, Australia is in a position to capitalise on this global demand.


A focus on improving fertility, improving animal growth rates, optimising turn-off weights, and striving for improved carcase quality is key for producers to look to next year. When considering appropriate turn-off weights and how long to fatten their cattle, producers should consider the cost benefit of continuing to feed animals and the end price received for the animal to evaluate if continuing to feed is cost-effective. Often the sweet spot on a feeder grid or a processor grid is not producing the heaviest animal. The price differential is often for the most optimum animal delivered within the specifications.


With strong domestic market demand and such a robust export market available outlook in 2025, producers should be aware of market specifications. The best way to understand market specifications and the most cost-effective marketing options for your beef enterprise is by being well informed. Use market intelligence available through the National Livestock Reporting Service (NLRS), access past carcase feedback from your supply chain partners or through MyFeedback in order to implement a continuous improvement system by responding to short-and long-term price and market signals.

Michael Crowley is Managing Director of Meat & Livestock Australia since May 2024

NEWS
By Professor Lewis Kahn February 10, 2025
Cutting-edge mobile technology is revolutionising on-farm decision making, but what makes agtech especially successful is when it complements farmer knowledge and links with on-farm practices, in a user-friendly manner.
December 16, 2024
Trace elements play a crucial role for Australian livestock producers. Long-Acting trace element bolus improves productivity, fertility, health and profitability. One dose, complete peace of mind.
October 30, 2024
The next-gen Mitsubishi Triton ute is the latest incarnation in an evolution of tough, reliable vehicles, that began in 1937.
October 30, 2024
Cattle producers are reaping the benefits of improved herd fertility, increased weight gain, and fewer stock losses thanks to strategic supplementation with trace minerals 
October 23, 2024
Some milestones are marked with fanfare – others with piles of freshly picked colourful spring produce, protein-packed prime cut lamb, pork and beef; fresh catch seafood; creamy white mould cheese, pasture-reared eggs or pure honey. All that’s fresh and farm direct and destined to mark the 25 th Year of Australia’s vibrant farmers’ market sector. 
October 23, 2024
Cockatoos are notorious for their intelligence and persistence, but there's now a smarter way to outwit them.
Show More
Share by: